Hollywood Movie Listings Beaumont Texas! Blockbuster, Inc., features a new plan coming out in June 2008 to keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they can; but they can only do it in Blockbuster stores.
The move, announced yesterday, is a component of a broader intend to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to halt Internet-based rival Netflix from enroaching on its share of the market, has was fighting a losing battle. As consumers transferred to renting movies from the Internet and achieving them delivered in the mail, Blockbuster was made to close most of its brick-and-mortar stores. However, even its online rental branch, that was meant to handle Netflix on its own turf, never became as big and profitable because retailer hoped.
The download plan is actually kind of strange. According to Blockbuster's CEO's announcement at a corporate meeting, Blockbuster is going to be setting up kiosks inside a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is always that consumers should never only own an Archos-manufacturerd portable movie player, but will also still have to drive to a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a motion picture, and possess it sent to their door (often by the next day). Blockbuster's move can also be hardly revolutionary in comparison to initiatives by Netflix to allow customers download and stream movies with their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies could be searched, rented and watched in minutes just by employing a wireless Internet connection and the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies are actually offering video at will for years.
With such competition, it's hard to understand why consumers will want to drive to a neighborhood Blockbuster merely to download a show onto a motion picture player that they're going to have to buy on their own.
One way Blockbuster might make this plan more lucrative is if they exposed the movie download kiosks to more portable movie players than Archos-manufactured devices. One can that is amazing a kiosk than enable you to plug your iPod into and download a film immediately might have potential. At the same time, Apple has long offered this service through iTunes in the comfort of your home computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks will probably be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as opposed to using Netflix, Apple, or perhaps the host of other alternatives. Blockbuster obviously carries a long way to venture to beat Netflix inside the movie rental business.
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